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The Community Action Guide
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The Community Action Guide offers
media tools, community-based activities and support materials to
assist you in recruiting your newspaper to run The Shape We're In
series and also to provide coverage of local issues and
activities.
Media tools outlines the basic steps for creating media coverage
with tips for writing effective news releases, radio spots and
public service announcements to enhance newspaper, television and
radio coverage.
The second section provides examples of effective activities for
creating change and promoting healthy lifestyles. Each activity
provides a concrete example of an outreach tool that can be
adapted to reach your specific audience(s).
Support materials includes a summary of The Shape We're In series
and upcoming meetings that promote and support active living. |
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The Shape We’re In
Community Action Guide
Table of Contents |
| About The Shape
We’re In |
5 |
| How to Use This
Guide |
6 |
| Recruit Your
Newspaper |
7 |
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| Media Tools |
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| Getting Started with
Promotions |
9 |
| National Events |
10 |
| Creating Media
Coverage |
11 |
| Writing a News
Release |
12 |
| News Release
Template |
13 |
| Writing an
Opinion-Editorial (Op-Ed) |
14 |
| Connecting with
Local Radio and TV Outlets |
15 |
| “Pitching” Local
Stories |
16 |
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| Community
Activities |
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| 20% Boost Approach
to 10,000 Steps A Day |
18 |
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Sample ”Pitch” for a Local Story |
19 |
| Walking School Bus |
20 |
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Sample News Release |
21 |
| 1% or Less Campaigns |
22 |
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Sample Media Advisory |
23 |
| Walkability
Checklist |
24 |
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Sample Op-Ed |
25 |
| Pedestrian Cross
Walk Action |
26 |
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Sample Public Service
Announcement |
27 |
| Trips for Kids |
28 |
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Sample Radio “Pitch” |
29 |
| Pace Car Programs |
30 |
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Sample Flyer |
31 |
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| Support Materials |
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| Series Summary |
33-34 |
| Upcoming Conferences
and Meetings |
35 |
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