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Meet with your newspaper's managing editor to encourage the
newspaper to run the series. A small, diverse delegation from
your coalition might be most persuasive. |
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Meet with your newspaper’s editorial board to encourage
supportive editorials throughout the series. |
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Offer to help develop directories of local resources on
issues covered by the series. Your newspaper can print these as
“sidebars” along with the national resources that will appear as
part of the series. |
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Provide ideas to your newspaper for local stories and people
– including patients and families – to whom reporters can talk
regarding specific topics, for example, spirituality, grief, or
hospice. |
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Offer to help reporters develop their own stories. |
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Offer to collaborate with the newspaper in hosting one or
two high-profile community events (e.g., a Community-Hospital
Summit, Public Forum). |
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Meet separately with the newspaper’s advertising department
to suggest potential advertisers related to specific topics
covered by the series. This should be done after your newspaper
has expressed interest in carrying the series. |
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If your newspaper has a relationship with a particular local
radio or television station, talk to the news directors there
about developing related coverage. |
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Talk with the outreach directors of your local public
broadcasters about coordinated coverage. |
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Remind them of the success of On Our Own Terms
last fall and invite them to participate in the outreach
campaign for Finding Our Way: Living with Dying in America. |
