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A PAJ newspaper series is
just the
beginning of the work we do. Each series is part of an
intensive
project to build strong national grassroots support
around
critical issues.
Our aim is to bring together, often for the first time,
key
local and national groups working on foundation issues.
PAJ
projects are specifically designed to give grantees:
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a common rallying point |
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a spotlight on their innovative
approaches to creating change |
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concrete tools to effectively reach
out to the media |
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opportunities to develop new
partnerships |
PAJ creates several outreach tools, customized to each
foundation’s needs, to mobilize and support grantees:
1. community action guide
 A customized Community
Action Guide offers strategies for
recruiting
local newspapers to run the series and encourage coverage
of local issues and activities. PAJ also looks for
simple yet
effective community-based solutions from groups across
the
country that can be used as models to raise awareness
and
address specific needs.
Here's a sampling of the "how to's" offered in the
Guide:
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2. brochures
PAJ creates customized brochures for grantees and
newspaper
editors that:
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announce the series |
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provide an overview of the series
content |
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lay out an action plan for series
promotion |
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FOW COMMUNITY BROCHURE |
SHAPE NEWSPAPER BROCHURE |
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3. e-communication
Each project's multi-media website links to
organizations' blogs,
podcasts, webcasts and videos, and offers the complete
newspaper series, links to all community resources and
comprehensive media guides (samples can be found at
www.silenttreatment.info).
We also provide content outlines for
electronic
newsletters to
update grantees on series progress, message boards and
listservs.
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4. series reprint
 The entire newspaper
series also is reproduced in a “paginated”
reprint — a pre-published section — available free to
all U.S.
newspapers, as well as grantees, who can distribute them
to the
public, lawmakers and experts long after the series has
been
published.
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