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A PAJ newspaper series is just the
beginning of the work we do. Each series is part of an intensive
project to build strong national grassroots support around
critical issues.
Our aim is to bring together, often for the first time, key
local and national groups working on foundation issues. PAJ
projects are specifically designed to give grantees:
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a common rallying point |
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a spotlight on their innovative approaches to creating change |
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concrete tools to effectively reach out to the media |
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opportunities to develop new partnerships |
PAJ creates several outreach tools, customized to each
foundation’s needs, to mobilize and support grantees:
1. community action guide
 A customized Community Action Guide offers strategies for
recruiting local newspapers to run the series and encourage coverage
of local issues and activities. PAJ also looks for simple yet
effective community-based solutions from groups across the
country that can be used as models to raise awareness and
address specific needs.
Here's a sampling of the "how to's" offered in the Guide:
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2. brochures
PAJ creates customized brochures for grantees and newspaper
editors that:
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announce the series |
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provide an overview of the series content |
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lay out an action plan for series promotion |
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FOW COMMUNITY BROCHURE |
SHAPE NEWSPAPER BROCHURE |
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3. e-communication
Each project's multi-media website links to organizations' blogs,
podcasts, webcasts and videos, and offers the complete
newspaper series, links to all community resources and
comprehensive media guides (samples can be found at
www.silenttreatment.info).
We also provide content outlines for
electronic newsletters to
update grantees on series progress, message boards and listservs.
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4. series reprint
 The entire newspaper series also is reproduced in a “paginated”
reprint — a pre-published section — available free to all U.S.
newspapers, as well as grantees, who can distribute them to the
public, lawmakers and experts long after the series has been
published.
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