Saturday, April 17, 110 
 

In This Section:

 

community action guide
  brochures
  e-communication
  series reprint

 

 


A PAJ newspaper series is just the beginning of the work we do. Each series is part of an intensive project to build strong national grassroots support around critical issues.

Our aim is to bring together, often for the first time, key local and national groups working on foundation issues. PAJ projects are specifically designed to give grantees:
a common rallying point
a spotlight on their innovative approaches to creating change
concrete tools to effectively reach out to the media
opportunities to develop new partnerships

PAJ creates several outreach tools, customized to each foundation’s needs, to mobilize and support grantees:

1. community action guide

 A customized Community Action Guide offers strategies for recruiting local newspapers to run the series and encourage coverage of local issues and activities. PAJ also looks for simple yet effective community-based solutions from groups across the country that can be used as models to raise awareness and address specific needs.

Here's a sampling of the "how to's" offered in the Guide:
creating media coverage
organizing a public forum
opinion-editorials
effective activities and events for creating change on the local level.

 

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2. brochures

PAJ creates customized brochures for grantees and newspaper editors that:
announce the series
provide an overview of the series content
lay out an action plan for series promotion


FOW COMMUNITY BROCHURE


SHAPE NEWSPAPER BROCHURE

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3. e-communication

Each project's multi-media website links to organizations' blogs, podcasts, webcasts and videos, and offers the complete newspaper series, links to all community resources and comprehensive media guides (samples can be found at www.silenttreatment.info). We also provide content outlines for electronic newsletters to update grantees on series progress, message boards and listservs.

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4. series reprint

The entire newspaper series also is reproduced in a “paginated” reprint — a pre-published section — available free to all U.S. newspapers, as well as grantees, who can distribute them to the public, lawmakers and experts long after the series has been published.

 

 

 

 

 

 

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