March 2006

Volume 1, Number 1

Welcome to the first e-newsletter for Silent Treatment: Addiction in America

Here you’ll find news and updates on Silent Treatment, a national, multi-media public education initiative designed to share the latest research and solutions on addiction treatment and recovery with millions of Americans.  The initiative, supported by The Robert Wood Johnson Foundation and produced by Public Access Journalism LLC, will explore why 9 out of 10 of the 23 million Americans addicted to alcohol and other drugs do not find their way to treatment, as well as promote the power and possibility of recovery.

Kicking off the project is a five-part newspaper series distributed by Knight Ridder/Tribune News Service free to newspapers and their websites across the United States.  The series will be available to editors Aug. 2, just in time to promote events planned for September’s National Recovery Month 2006. But there is a lot to do before the series comes out.

We hope that your energy, dedication and expertise will help the project bring addiction issues into the light and create a demand for change. In the weeks ahead, you’ll find plenty of tools and resources to help you take advantage of the broad media spotlight Silent Treatment will place on your issues, as well as tips and stories from others working in the field. Here’s where we get started.

In This Issue:
1. Introducing Silent Treatment: Addiction in America
2. Recruit Your Local Media and Plan a Campaign
3. Success Stories
4. On the Calendar

1. Introducing Silent Treatment: Addiction in America
 

What is Silent Treatment?

The Silent Treatment project will examine the current state of addiction treatment, access and recovery in America.  More important, by offering compelling personal stories, proactive resources and practical tips, Silent Treatment will open a window on solutions being implemented in communities across the country. The series, Web site and broadcasts which make up the project’s targeted media outreach will present practical information that links the public to user-friendly resources on addiction issues.

Silent Treatment is designed to spark a national dialogue and community action by offering:

  • Innovative perspectives on the issues of addiction, treatment and recovery

  • Compelling personal tales told through newspaper articles, broadcasts, an online recovery blog and podcasts

  • Promising new strategies being integrated into treatment that increase the odds of successful recovery

  • Valuable resources and networks, how-to guides and the latest research on causes of addiction, treatment access, recovery, public policy initiatives and healthcare trends

Who’s leading the way?

The project is supported by The Robert Wood Johnson Foundation and produced by Public Access Journalism LLC, an independent media company. The series is distributed nationwide by Knight Ridder/Tribune News Service.

The ad-hoc advisory board for the Silent Treatment initiative includes:

Susan Aaroma, Join Together

Chuck Alexander, Bridging the Gap

Johnny Allem, Johnson Institute

Jessica Athens, Paths to Recovery

Jean Bailey, National African American Drug Policy Coalition

Darla Bardine and Celia Asinor, Rebecca Project for Human Rights

Paul Costiglio, The Partnership for a Drug-Free America, Inc.

Nancy Dudley, Carnevale Associates, LLC

Alissa Kampner Rudin, Family Justice Inc.

Thomas McLellan, Treatment Research Institute Inc.

Marisa Nightingale, National Campaign to Prevent Teen Pregnancy

Prabhu Ponkshe, Substance Abuse Policy Research Program

Mac Prichard, Reclaiming Futures

Judy Schector and Dennis Tartaglia, Developing Leadership in Reducing Substance Abuse

Joseph Schmidt, Center on Alcohol Marketing and Youth

Howard Shapiro, State Associations of Addiction Services

Helen Stubbs, The Center for College Health and Safety

Patricia Taylor, Faces and Voices of Recovery

Doug Tieman, Caron Foundation

Ivette Torres, National Recovery Month 2006

Janet Williams, A Matter of Degree

Jennifer Wheeler and Joe Diament, New Futures

What can you do?

A critical element to Silent Treatment’s success is the cumulative energy generated across the country by the many organizations committed to increasing access to treatment and supporting prevention and recovery as part of their advocacy and outreach efforts. We encourage you to partner with other organizations in your community to approach your local media. Ask newspapers to run the series and write their own stories on people and programs in your area. Work with newspapers, radio and TV stations to sponsor local events and/or provide local coverage of the event(s) you have planned to celebrate National Recovery Month. To find out more, see “Recruit Your Local Media,” below.  Promote the Silent Treatment initiative on your website.  Logos, banners and web buttons are available at http://www.pajournalism.com/downloads.htm.

How will we help?

In the coming weeks, look for these tools developed by the Silent Treatment team to promote the project — and your work:

  • Outreach brochure: A four-page pamphlet that describes the project and offers a detailed outline of the stories featured in the series, as well as tips for engaging the media.
  • Newspaper brochure: Similar to the outreach brochure, only directed at newspaper editors. This will alert them to the series and outline coverage tie-ins in their communities.
  • Action guide: Breaking the Silence, a 36-page guide to getting the most out of traditional and new media, outlines the basic steps for creating media coverage, including easy-to-understand instructions for creating blogs, podcasts and vodcasts for your website.
  • Web site: www.silenttreatment.info debuting April 1.  This fully interactive website will link to rich treatment resources for the public and organizations and offer original public radio podcasts, “recovery radio” broadcasts and blogs, web journals relating personal journeys.

What are the key dates?

March 1: Bi-weekly e-newsletters begin
April 1: Groups receive Silent Treatment outreach and promotional materials

March-May: Groups create local partnerships to promote project
April 1: www.silenttreatment.info goes live

June 2: Newspaper editors receive advisories and promotional brochures

June and July: Groups meet with local media
Aug. 2: Series is distributed for publication

Sept. 2: Series reprints are available for distribution

2. Recruit Your Local Media and Plan a Campaign
Consider the five-part newspaper series the foundation for your action plan. National and local efforts around Silent Treatment begin with encouraging your local newspaper to print the series
. In June, newspaper editors will begin to receive advisories announcing the series.  To get a jump on planning, use April and May to begin partnering with other local organizations to approach media outlets; take advantage of those partnerships to organize activities that promote recovery and address treatment needs in your community.  Look in our next newsletter for action steps for meeting with local newspaper editors.

Silent Treatment’s Action Guide, Breaking the Silence, available in early April, will provide tools and support materials to reach traditional media outlets as well as a “new media” primer with tips on how to create blogs, podcasts and vodcasts to engage online audiences.

3.
Success Stories

Each Silent Treatment newsletter will share successful projects, new findings or useful ideas. Please alert us to yours by e-mailing them to Sherri Roff at sroff@pajournalism.com. Our first entries come from Johnny Allem, president of the Johnson Institute in Washington, D.C., and from the Partnership for a Drug-Free America:

Leading the way to recovery

"Recovery Ambassadors," a revolutionary leadership training program designed to change the way Americans view addiction, is a new way to approach an old problem. More than 3,000 Americans who have recovered from alcohol and other drug addictions are receiving leadership training in this exciting initiative sponsored by the Johnson Institute. Since Dec. 31, 2005, workshops have been held in 33 cities, where "Recovery Ambassadors" prepare people in recovery, family members and other supporters to advance public understanding of chemical dependency.  Workshop participants learn how to find like-minded activists, build a positive message of recovery, organize volunteers, talk to policymakers, raise money and renew their team’s commitment to success.

Recovery Ambassador Workshop Dates

April 6: New Orleans, LA
April 15: Salt Lake City, UT
April 22: Andersen, SC
April 29: Chester, PA
Sept. 14: Topeka, KS

For more information, visit http://johnsoninstitute.org/recovery/index.php?DocID=48
 

Parents share experience in online journal

The Partnership for a Drug-Free America announces a “First-of-Its-Kind Blog That Encourages Parent-To-Parent Dialogue. The blogs on the Partnership’s Web site, www.drugfree.org, offer a peer-to-peer forum for parents to share their experiences of how drug abuse changed their families’ lives.  Parent Partners Kim Manlove and Ginger Katz are the first to tell their personal stories, underscoring for others the importance of talking to teens about the dangers of drugs. By communicating directly — and in their own words — with parents, Manlove and Katz hope to help prevent others from suffering the tragic losses they have each endured. Manlove’s son David was only 18 years old when he died in an inhalant-related accident; Katz’s 21-year-old son, Ian, died of a heroin overdose. Kim’s blog can be viewed at www.drugfree.typepad.com and Ginger’s at www.drugfree.typepad.com/ginger.


4. On the Calendar


Did you know that March 19–25 is National Inhalants and Poisons Awareness Week? One in five U.S. students have used an inhalant to get high by the eighth grade. A March 2005 report from the The Partnership for a Drug-Free America revealed inhalant use increased 18 percent among eighth graders and a startling 44 percent among sixth graders. For more information on this report go to:
http://www.drugfree.org/Portal/DrugIssue/News/New_Findings_on_Inhalants_Parent_and_Youth

For more information on inhalant abuse, visit The National Inhalant Prevention Coalition at http://www.inhalants.org


For more information on Silent Treatment: Addiction in America, including previews of upcoming articles and many more outreach resources, visit
www.silentreatment.info on April 1.  To view previous PAJ projects, visit www.pajournalism.com and click on the Shape We’re In or the Finding Our Way: Living with Dying in America links.

Please forward this newsletter to friends and colleagues who may be interested in addiction treatment and recovery issues. Send feedback or questions to sroff@pajournalism.com. To unsubscribe, send an e-mail to the same address, including the word “unsubscribe” in the subject line.