How PAJ works

We start each project with the understanding that all forms of media can work together to help provide answers to social ills. Our three goals:
 

	Use independent funding and community connections to seek out innovative ideas and solutions to complex social issues.
	Converge the best of new and traditional media to provide the public with accurate, credible information and practical help.
	Help nonprofit groups expand and enrich their outreach into their communities by spotlighting their work, and mobilizing and coordinating their networks.

Our journalists — former reporters from the New York Times, Wall Street Journal and McClatchy newspapers — have time to fully research health, education and cultural issues for each story, using the extensive community contacts that emerge from our partnerships with our nonprofit funders. The series, complete with a logo, photographs, local resources for readers and journalists, is distributed to McClatchy-Tribune News Service. MCT moves the series free on its wires and a dedicated online site into newsrooms nationwide. The series distribution date is tied to a national news event to ensure editorial interest and widest publication. MCT also designs and produces color reprints of the entire series for distribution to journalists, the general public and professionals in the field.


The global online community is reached through a customized project website, which seeks out and links to the best resources on the web for each issue, using the newspaper series as a centerpiece. Sites feature blogs, podcasts and webcasts that connect visitors to help and to each other. The newspaper series also is formatted as a feature on the homepage of each McClatchy newspaper website — which links to the project website, further expanding the audience and converging media.


Our latest partnerships include podcasts and broadcasts with National Public Radio and coordinated airing or re-broadcasts of select productions from the Public Broadcasting System. Select projects are featured in Video News Releases aired in major markets.